HammerHead Trenchless Launches New E-Commerce Site
The new platform enhances customer experience by streamlining purchasing, improving product search, and providing installers with intuitive site navigation.
Lake Mills, Wisconsin – October 19, 2026 – HammerHead® Trenchless has launched its brand new, HammerHeadShop.com. With the original website launching in 2014, it became evident that the era of online shopping has made its way into the trenchless industry. Seven years later, discussions about designing a new e-commerce website arose, and in February of 2025 it came to fruition.
“The new HammerHead Shop represents a significant step forward in how we support our customers throughout their buying journey. Our goal was to create more than just an
e-commerce website, providing customers with the tools, resources, and product information they need to work more efficiently and stay productive in the field,” said Jason Haas, Digital Platforms & Innovation Manager at HammerHead Trenchless.
HammerHead Trenchless built a platform that significantly enhances customer experience through its extensive product imagery and digital assets, detailed technical specifications, and comprehensive product filters, creating an intuitive and easy-to-navigate shopping experience that sets HammerHead apart from its competitors.
Additionally, the new platform improves order transparency through order tracking, invoice access, and visible order history. Cart sharing, another new feature, supports approvals, buying teams, and sales-assisted ordering, streamlining collaboration throughout the purchasing process.
“By combining a modern user experience with industry-leading SEO and AI-driven discovery strategies, we’re positioning HammerHead to better serve customers today while preparing for how they will search, research, and purchase products in the future,” said Haas.
To explore the new and improved features on the new HammerHead Shop, visit